Brand Colors
Matcha-Green
#7EA400
Matcha-Light
#E5CAB1
Matcha-Cream
#F1F2AC
Matcha-Pink
#F89497
Classis-Oat-Text
#5F8807
Typography
PAYTONE ONE
POPPINS
At its core, the project centers on redefining how matcha is experienced, not just as a drink, but as a ritual. Through cohesive packaging design and carefully curated product variations, Yokō creates a brand environment that feels calm, premium, and contemporary.
I was responsible for developing the complete brand identity and digital presence for Yokō.
This included brand positioning, visual identity design, packaging direction, UI/UX system development, website interface design, and interactive components.
The goal was to build a refined yet playful brand that balances minimalism with warmth, ensuring consistency across packaging, web design, and digital communication while creating an immersive user experience.
